Singapore-based fashion photographer & brand strategist

Before picking up the camera, I spent a decade immersed in media and retail. As a former fashion editor and the founder of ZERRIN—a platform that spotlights conscious, independent brands—I’ve collaborated with hundreds of creatives, managed e-commerce, curated retail spaces, and built a multi-label marketplace from the ground up.

This background shapes the way I shoot: with intention, strategy, and a deep understanding of what helps a brand resonate and grow.

My photography style balances contrasts: soft yet strong, dreamy yet dynamic. My work is rooted in a quiet confidence and guided by an intuitive sense for what feels both beautiful and true.

With a strong affinity for craftsmanship, quality, and thoughtful design, I create content that goes beyond the surface—telling stories that spark emotion, build connection, and move people to act. My lens often gravitates toward fashion, beauty and lifestyle brands building with purpose, and my work naturally reflects an advocacy for sustainability and conscious creativity.

Currently, I’m focused on photography as a service—but storytelling has always been at the heart of everything I do. I’m also exploring other avenues, including strategy and community for product-based businesses aiming to scale with purpose. Stay tuned!

Based in Singapore, with roots in the UK, I shoot both locally and internationally. If you’re a founder, brand, or creative team looking to craft visuals that feel intentional and elevated, I’d love to connect.

Clients I’ve worked with include Salt Water Sandals, Love & Co., La Roche-Posay, Oliveankara, Maisha Concept, Simone Irani, and Spotify. My imagery has been published in Vogue, Elle, Grazia, Tatler, Expat Living, and more.