Meet the artist

Hey, I’m SUSANNAH

Based between Singapore and London, I’m a creative entrepreneur and photographer with a background spanning fashion, media and retail.

I’m passionate about bridging strategy and creativity to create content that turns heads, converting your dream clients, customers and community.

Because your content shouldn’t just look beautiful, it should work beautifully for your growth.

SERVICES I OFFER

Shaping stories for visionary brands & founders since 2017

I’ve spent the past eight years helping purpose-driven businesses grow their visibility around the world.

In 2017, I founded ZERRIN: Singapore’s first retail and media platform curating emerging, sustainable designers from South-East Asia and Europe. Beyond helping multiple founders scale their businesses, the experience taught me first-hand how powerful storytelling is in building trust and driving organic growth. A year later, ZERRIN STUDIO was born after brands began approaching me for content creation.

Today, my focus is on amplifying the impact of purpose-led entrepreneurs and creatives through intentional storytelling—crafting content that cuts through the noise, builds trust, and creates genuine connection.

PS: The word ZERRIN means ‘golden.’ It’s a nod to my belief that everyone has their own way to shine. ✨

Vogue Singapore magazine cover with black background and large white text that says "VOGUE" and smaller black text that says "SINGAPORE" inside the letter "O".

clients SEEN IN

Black background with the white text "GRAZIA" in large, stylized letters.
A stylized logo with the text 'ELITE' in bold, uppercase letters, with a tagline beneath that reads 'PERFORMANCE MOTORCARS' in smaller letters.
Harper's Bazaar Singapore magazine cover in black and white with large white text.

where strategy meets storytelling

I’m not just a photographer—I’m someone who’s lived and breathed brand building from every angle.

With a background in PR, print and digital media, omni-channel retail and entrepreneurship, I bring a unique breadth and blend of experience to every collaboration.

My superpower lies in balancing commercial and creative. Every shoot—whether a seasonal lookbook or a personal brand portrait—is carefully produced and directed to deliver content that’s not just beautiful, but built to perform.

Whether it’s dynamic portraits that capture your next business chapter or a dreamy campaign that brings your upcoming collection to life, my goal remains the same: to create visuals that connect, convert and tell your story..

GET IN TOUCH

  • "Susannah's photography is truly outstanding. She delivered beautiful, professionally edited photos quickly—some of my all time favourite shots."

    — Nabilah Islam, One Puram

  • Two women wearing colorful floral dresses standing outdoors in front of a modern building with large windows and white arches.

  • Two women standing on outdoor stairs by a white building, smiling and talking to each other.

  • "Not only does Susannah have the commercial eye from running a retail business, she also has the aesthetic sensitivity to internalise the needs of each label."

    —Su Pei Ho, Su By Hand

  • Young woman standing in the ocean with her eyes closed, arms raised behind her head, wearing a striped top and white wide-leg pants, looking relaxed and enjoying the moment.

  • A woman in a flowing white shirt standing on a beach with ocean waves in the background.

THE JOURNEY
so far

A black cat sitting on a gray tiled floor.

2018

2019—21

2022—23

2024—26

A woman standing inside a room with clothing and decorative items. She is wearing a navy blue dress with white polka dots, smiling, and has long, curly brown hair.

The year it all started

I left my job in magazines and launched my ZERRIN, a retail marketplace curating emerging sustainable brands, at my kitchen table. You can read one of my first interviews with lifestyle platform Honeycombers here!

This year looked like a whirlwind of online orders, content creation and getting comfortable with ‘putting myself out there’.

A man and woman wearing sunglasses outdoors, with the man standing behind the woman, both in casual white clothing.
Interior of a clothing boutique with racks of colorful dresses and garments, a seating area with two wicker chairs, and large windows allowing natural light.

While growing ZERRIN’s retail business—which saw us opening our first permanent store post pandemic after a slew of successful pop ups—brands started asking me for help with content creation. I picked up a camera, and after a year of ‘freelancing,’ ZERRIN STUDIO, the content arm of ZERRIN, was born! I was also commissioned to write a piece for Vogue, which was slightly cool.

THE LAUNCH OF ZERRIN STUDIO + POP UPS TURN INTO OPENING ZERRIN’S FIRST PERMANENT STORE

A person taking a photo with a smartphone in a retail store with clothing on display and promotional signs.

Back to pop up retail

With Singapore’s market more open than before, I closed our permanent space to explore new locations opportunities for ZERRIN’s retail. This resulted in our most successful pop ups to date in 2023, bringing in six figure monthly revenues.

I continued to take on ZERRIN STUDIO clients in this busy retail season, but I was craving to refocus on my creative work and mentorship for brands.

A woman with curly red hair surrounded by colorful tropical flowers and wearing a blue denim dress.

I slowed down and eventually pressed pause on my retail business to refocus on content and storytelling—my first loves.

Now, I’m taking the combined lessons and insights I’ve learnt from retail, brand building and media and channeling that into ZERRIN STUDIO full time.

In my ‘creative pivot’ era, still empowering brands but with a renewed focus!

Feeling inspired?

LET’S WORK TOGETHER TO ELEVATE YOUR BRAND

VIEW SERVICES
A woman with long blonde hair in a white, loose-fitting outfit standing barefoot on dark sand in front of a large rock formation or cave opening.